1. A Great Home Page

The main things to remember when planning your homepage are:

  • Use clear images to draw the eye
  • Write a clear, concise and informative tagline
  • Minimalist designs increase the focus on products
  • Sign-up forms can be used on social media to create leads
  • The entire site must be well-written, easy to follow
  • User friendly – navigation is easy and intuitive

2. Choose Colors with Care

Colors influence people in multiple ways and several studies link the website color to the rate of conversion. Color can increase trust or make people feel happier to buy, so do some research on this.

3. Build Trust

Showing some reviews or testimonials can build trust and expand your customer base considerably.

4. Use Promotions

Using discounts and promotions encourage people to buy because the time limitations involved prompt them to act to avoid losing a bargain.

5. Give Less Choice

Plenty of choice is always good but if you offer too many options it can lead to indecision and loss of sales. Narrow the choices to avoid customer overwhelm.

6. Make Checkout Quick and Easy

Avoid having products abandoned in your cart by frustrated customers. Remove excess navigation and provide a one-page checkout. This should include all the shipping and billing addresses and other information, and customers should be offered the chance to register or login if they wish to.

7. Offer Different Ways to Pay

Offering a good choice in payment methods to make it easier than ever for customers to pay.

8. Offer No-quibble Guarantees

Online shopping is still a risk for the customer so offering no-quibble money-back guarantees will increase their buying confidence.

9. Keep Customers in the Loop

Customers like to know what is happening with their orders so automated messages telling them how their transaction is progressing are always welcome. Things like informing them when their order ships increase their confidence in your brand.

10. Make Use of Push Notifications

It is always helpful to keep in touch with your customer by sending them timely reminders about your current offers, any items left in their shopping cart and promoting new offers as they arise. This will help motivate them to come back to your site to shop.

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