CRM system is used for specific tasks for companies that sell land. The system will consider particular features of the specific US states when estimating commissions of sales agents. Special module that rates work efficiency of employees allows to make prompt KPI estimation for individual employee and for the company generally. Employees’ work results breakdown is used by the system when generating sales incentive plans for the company. The system traces open information about current and potential customers (marital status, place of living, preferences) and using innovative methods of data processing allows to make unique offers for clients considering their individual characteristics.
