Custom B2C/B2B LMS for a Middle East eLearning company

Our team delivered a custom LMS that helped the client launch into both eLearning B2C and B2B markets with a single platform.

EdTech LMS

UAE

eLearning

Since 2021

Summary
This case study shows how our team built a custom LMS for a Middle East eLearning company that wanted to enter both B2C and B2B markets with a single platform. The system needed to support high traffic, multilingual content with right-to-left scripts, and flexible subscription models for individuals and corporate clients.

In this case study, we explain how the platform was designed, what functionality was implemented to support large-scale learning operations, and what results the client achieved after launching the solution.

Highlights in figures

>500k	pieces of content
30%	interactive materials (including video)
8	countries coverage

Challenge

The client wanted a customizable LMS for both B2C and B2B markets. The platform would sell subscriptions to individual consumers and train corporate customers.

They needed an LMS that would handle high user load, process multiple subscription payments, and support right-to-left (RTL) scripts for international customers.

Requirements

Corporate training LMS
for employees across different departments and positions
Advanced user management system
to provide different levels of access to corporate information
A user-friendly course builder
for adding educational content and assessments
Advanced analytics system and dashboards
to visualize the progress of learners and track strengths/weaknesses in training
Certification module for employees
in accordance with the completed training stages
Customization of the ready-made platform
for the B2C market
Seamless subscription system
for users that supports multiple payments methods
Absolute security
to comply with OWASP guidelines. The system also required customizable access rights with multiple user roles. For authorization, there would be Single Sign On and Deep Linking options.

Solution

We analyzed the market and together with the client came up with the following components, building a scalable custom LMS capable of supporting both corporate training and large-scale consumer learning.

Chats & notification system
Designed to enhance the learning process and facilitate information exchange within courses and user groups.
Multilingual support
The platform supports multiple languages, including adaptation for RTL and suitability for languages with complex scripts.
Personal calendars
Aiming to conduct webinars and live lessons, the personal calendar helps users keep track of deadlines for better productivity.
Webinars
A module designed for creating and conducting webinars.
Certification management
An option allowing users to showcase their skills and export them in the required format for further use.
Subscriptions management
Assists in formulating optimal pricing offers for courses tailored to different user groups based on selected skills.
Advanced reporting & analytics
Users can monitor their progress with advanced analytics and receive detailed reports with recommendations for improving their understanding of materials.
Gamification
Introduces competition to learning through leaderboards and allows users to be awarded badges and levels as they progress through a course.
Content management
Includes an advanced builder for working with various types of content (text, images, audio and video files, SCORM), along with an integrated assessment system.
Course catalog
The module enables both custom course creation and content upload. Courses are organized into catalogs. There are user-friendly search and filtering for locating specific materials. The platform also offers course ratings and recommendations based on user-defined parameters.

Screenshots

Tools & Technologies

Doctrine

Nginx

PHP

Symfony

PostgreSQL

Redis

Docker

Docker Swarm

Gitlab

Jira

Team

Business analysts x2
Project managers x1
UX/UI designer x1
Front-end developers x6
Back-end developers x5
DevOps engineer x2
QA engineers x3

Results

The LMS enables the client to train their employees and reach the B2C market. We reached several milestone, including:

Simple but powerful course creation
The interface is user-friendly, so even non-tech teachers can create powerful courses with RTL, multimedia, and discussions.
Customizing roles and permissions without coding
offers as many options as users require.
Support for SSO, Deep Linking, OneRoster
and other industry standards.
Tailored gamification
with badges, leaderboards, and rewards. Motivate learners, enhance engagement, and create incentives to study harder.
Custom subscriptions
for different user groups. Customers can offer both limited and premium plans.

Get a modern and fully secure LMS that grows with your organization, bringing learning impact.

Learn more

Insights

Building one platform for two markets worked better than expected
Initially, the client considered separate solutions for B2C learners and corporate training. During planning, it became clear that maintaining two platforms would create duplicated content, higher operational costs, and inconsistent analytics. A unified system simplified management and reduced long-term maintenance.
RTL support affected more than just language settings
At first glance, supporting Arabic seemed like a translation task. In practice, interface elements, navigation patterns, and content layouts had to be adjusted to maintain usability. This required several design iterations before reaching a comfortable user experience.
Content organization became critical very quickly
With more than 500,000 content pieces, early testing showed that simple catalog structures were not enough. Additional tagging, filtering, and search improvements were introduced so administrators could manage large content libraries efficiently.
Subscription models required flexibility from the start
Different customer groups expected different payment structures. Some wanted monthly plans, others preferred bundled course access. Building a flexible subscription system early prevented major redesign later.

Key takeaways

	Plan for scale from the beginning Large learning platforms accumulate content and users quickly. Architecture decisions made early can determine how easily the system grows later.
	Design localization carefully Supporting multiple regions and languages affects both interface design and user experience.
	Focus on content management tools Administrators need powerful search, categorization, and content organization features when working with large educational libraries.
	Build flexible monetization options Subscription models, enterprise licensing, and course bundles are often required when serving both B2C and corporate clients.

Custom B2C/B2B LMS for a Middle East eLearning company

Summary

Highlights in figures

Challenge

Requirements

Corporate training LMS

Advanced user management system

A user-friendly course builder

Advanced analytics system and dashboards

Certification module for employees

Customization of the ready-made platform

Seamless subscription system

Absolute security

Solution

Chats & notification system

Multilingual support

Personal calendars

Webinars

Certification management

Subscriptions management

Advanced reporting & analytics

Gamification

Content management

Course catalog

Screenshots

Tools & Technologies

Team

Business analysts x2

Project managers x1

UX/UI designer x1

Front-end developers x6

Back-end developers x5

DevOps engineer x2

QA engineers x3

Results

Simple but powerful course creation

Customizing roles and permissions without coding

Support for SSO, Deep Linking, OneRoster

Tailored gamification

Custom subscriptions

Get a modern and fully secure LMS that grows with your organization, bringing learning impact.

Insights

Building one platform for two markets worked better than expected

RTL support affected more than just language settings

Content organization became critical very quickly

Subscription models required flexibility from the start

Key takeaways