The COVID‑19 pandemic has had some unexpected side‑effects on our everyday lives. Many people are staying at home, and in some unfortunate cases becoming unemployed. Most are looking for ways to expand their skills and become more marketable. Some are bored and want to learn a new hobby.

This is where eLearning companies come in. More and more companies are seeking to enter this rapidly-expanding market. In the US alone, eLearning will grow by $21.64 billion dollars over the next four years. Developing the right eLearning software can capitalize on this growth. Great eLearning software will stand out from competitors. It’s easy to use and understand for customers. And it actually achieves the goal of teaching or enhancing a skill.

Latest market research report: E-Learning Market in US 2020-2024
Latest market research report: E-Learning Market in US 2020-2024, source

Changing With The Times

eLearning companies are already figuring out ways to adapt to this new landscape. They are discovering that they have to come up with innovative and exciting ways to present their topics. Some eLearning companies are creating courses with augmented reality (AR) or virtual reality (VR). Incorporating AR and/or VR is an exciting way for students to become engaged with certain aspects of their chosen course. Creating AR or VR involves 3D modeling, rendering, and a whole host of custom application development.

Another aspect to consider with eLearning software is mobile presentation. A large percentage of customers using eLearning software interact with it on their mobile device, like a cell phone, tablet, or laptop. eLearning companies must mirror their courses onto these devices. They can’t sacrifice course content on mobile versions. The mobile version must still be legible and understandable to the customer. Ignoring the mobile aspect of eLearning software development is to lose a large customer base.

AR/VR-enabled eLearning Platform from Aristek Systems
Aristek Systems introduced an eLearning AR/VR platform used by millions of students and teachers on different devices

More eLearning companies are also looking to only target a specific segment or niche within the marketplace. Finding one specific university to work with, for example. The university can give a very clear idea of what kind of courses and course materials to develop. Targeting a specific age group, like high schoolers aged 15 to 18, can also help narrow down what kind of courses to create and offer. eLearning companies are trying to find gaps in their portfolios and fill those gaps. They are seeking new and growing shares of the market.

Engaging, Entertaining & Educational

eLearning companies strive to create content that keeps the customer active in the process. Simply producing slick and cool videos, while helpful, isn’t enough. eLearning, at its best, starts by creating a loop. First it teaches the customer a skill. Then, it asks the customer to practice that skill. Finally, the customer reflects on that practice and improves that skill. For example, an eLearning course on sales might ask the student to use a specific sales or marketing technique. After, the student must analyze how they used that technique and try it again in a different manner. This repeats until the customer feels they have mastered that technique. A new technique can then be taught.

Getting new customers on board with a new eLearning software can be a struggle. Finding the right market is only part of it. eLearning companies have to showcase their platform. The customer has to understand what the platform is and what it offers. eLearning companies have to show how they are different from other, similar companies. Some larger eLearning companies use celebrity “experts” to bring new customers in.

It may be tempting to offer certain licenses through their platforms. Yet most eLearning agencies are reluctant to chase that avenue. Licensing on a small scale can be cost-prohibitive. It can also be difficult to align course objectives with obtaining the rights to the licensing. Offering licenses on a larger scale may be more realistic for some.

LMS or LXP

When creating eLearning software, there are two main methods to consider. Learning Management System (LMS) or Learning Experience Platform (LXP).

LMS is a system used to present and create course content, manage customer (student) records, and create and track testing/test scoring. It is a great and efficient way to create the “skeleton” of what it is the eLearning course will offer. The data gained from an LMS is invaluable to eLearning agencies. LMS systems manage and track customer records. They can easily assess and reevaluate portions of their courses with those records. Adjustments can be made based on this data. An LMS is a more data-driven and concrete method of developing eLearning software.

An LXP is a more fluid and customer-driven system. Developing an LXP means using a less-structured approach than an LMS. Most LXPs allow the customer to pick and choose their method of learning. Algorithms can drive that customer’s choice. If an LMS is a four-course meal prepared by a chef, an LXP is a buffet. An LXP can go a step beyond. By analyzing what the customer is most interested in, it can offer more courses based on the customer’s interests.

It ultimately comes down to a choice of preference by the eLearning company. Do we want a more curated and structured LMS, or do we put faith in the customer and give them more options with an LXP?

So What’s Next?

In a post-COVID world, eLearning companies must adapt. They are looking to offer new and exciting opportunities for customers to learn and hone skills from the comfort of their own home. Creating compelling courses that offer great value is no easy feat. And to stand apart from competitors is a daunting task by itself. But with the exponential growth of the eLearning marketplace in the coming years, it is a challenge well worth undertaking.

Developing the right eLearning software is crucial. Contact a reputable eLearning company Aristek Systems to develop a bespoke, custom, out-of-the-box eLearning system.

Photo of Vadim Dyvlyash

Reviewed by Vadim Dyvlyash
Head of Business Development at Aristek Systems
“ The world is starting to recognize the power of remote learning to provide high-quality, accessible, and adaptive experiences for learners, many of whom prefer eLearning over a traditional classroom setting.
Also I’d like to thank those experts, who participated in our interviews and helped us to collect this info about the eLearning sector, how it’s going and moving forward. Appreciate it a lot! ”

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